Bachelor of Business Administration in Innovation and Sustainability

Degree Awarded

Royal Roads University (RRU), Canada

Bachelor of Business Administration

Degree Awarded

Royal Roads University (RRU), Canada

About this course

NEXT INTAKE

FEBRUARY 2026

About this course

NEXT INTAKE

FEBRUARY 2026



Course description

 

The BBA provides a strong foundation in business, equipping you with the skills to navigate complex environmental and social challenges in the global economy. Through core modules, electives, and a final capstone, you’ll gain expertise in marketing, operations, finance, accounting, and human resource management. Enhance your global perspective with opportunities for international exchange or hands-on internships, preparing you for a purpose-driven career in business and sustainability.

Core skills include:

  • Communication
  • Critical thinking
  • Problem solving
  • Teamwork
  • Leadership

 

Why complete your BBA?

This course goes beyond traditional business education. You’ll master essential business skills while exploring innovative solutions to contemporary sustainability challenges. With opportunities for global experiences and real-world internships, you’ll graduate with the knowledge, adaptability, and international perspective to thrive in a rapidly evolving job market.

Career opportunities for BBA graduates

Graduates of the BBA will have a comprehensive understanding of the fundamental skills for success in today’s business and management environment with a focus on innovation and sustainability. You’ll also gain knowledge and practice in information technology, digital transformation and artificial intelligence, equipping you to work in many different fields, whether at a start-up, a small to mid-size organization or a multinational corporation.

Graduate with the tools to make informed decisions, manage change, and create real impact in one of five Areas of Focus:

  • International Business
  • Digital Marketing
  • Accounting & Finance
  • Healthcare Management
  • Data Analytics & AI



Modules

FIRST YEAR Term 1 Intro to Business Administration (BUSA101) Accounting (BUSA103) Principles of Economics (BUSA104) Business and the Environment (STNL101) Academic Writing (ENGL110)
Term 2 Fundamentals of Human Resources Management (BUSA106) Introduction to Marketing (BUSA108) Social Entrepreneurship (STNL225) Challenge Based Course (STNL199) Elective
Term 3 Leading for Change (LEAD210) Business and Humanity (STNL201) Introduction to Finance (ENMN226) Business Ethics (STNL224) Introduction to Indigenous Business in Canada (STNL231)
SECOND YEAR Term 4 Sales Fundamentals in Tourism and Hospitality (IHMN222) Digital Communication for Social Impact (COMM204) Introduction to Business Model Innovation (STNL211) Challenge Based Course – Advanced (STNL299) Elective
Term 5 5 Electives or International Exchange Semester
Term 6 Consumer Behaviour & Culture (STNL411) System Thinking (INDS201) Introduction to Statistics (BUSA205) Managerial Accounting (ENMN322) Elective
THIRD YEAR Term 7 Information Systems in a Connected World (ENMN431) Introduction to Project Management (PJMN100) Sustainability Accounting (STNL320) Entrepreneurship (ENMN398) Doing Business in a Global Economy (ENMN331)
Term 8 Operations Management (ENMN427) Leading Organizations (STNL422) Capstone (BBAP490)
FIRST YEAR Term 1
Intro to Business Administration (BUSA101)
Accounting (BUSA103)
Principles of Economics (BUSA104)
Business and the Environment (STNL101)
Academic Writing (ENGL110)
Term 2
Fundamentals of Human Resources Management (BUSA106)
Introduction to Marketing (BUSA108)
Social Entrepreneurship (STNL225)
Challenge Based Course (STNL199)
Elective
Term 3
Leading for Change (LEAD210)
Business and Humanity (STNL201)
Introduction to Finance (ENMN226)
Business Ethics (STNL224)
Introduction to Indigenous Business in Canada (STNL231)
SECOND YEAR Term 4
Sales Fundamentals in Tourism and Hospitality (IHMN222)
Digital Communication for Social Impact (COMM204)
Introduction to Business Model Innovation (STNL211)
Challenge Based Course – Advanced (STNL299)
Elective
Term 5
5 Electives or International Exchange Semester
Term 6
Consumer Behaviour & Culture (STNL411)
System Thinking (INDS201)
Introduction to Statistics (BUSA205)
Managerial Accounting (ENMN322)
Elective
THIRD YEAR Term 7
Information Systems in a Connected World (ENMN431)
Introduction to Project Management (PJMN100)
Sustainability Accounting (STNL320)
Entrepreneurship (ENMN398)
Doing Business in a Global Economy (ENMN331)
Term 8
Operations Management (ENMN427)
Leading Organizations (STNL422)
Capstone (BBAP490)
 

Areas of Focus (Elective Block)

 
International Business
  • Foundations of International Business
  • Cross-Cultural Management
  • International Trade and Logistics
  • Global Business Environment and Strategy
Digital Marketing
  • Principles of Digital Marketing
  • Search Engine Optimization (SEO) & Content Strategy
  • Social Media Marketing & Influencer Engagement
  • Email Marketing & CRM Tools
  • Digital Marketing Analytics & Campaign Planning
Accounting & Finance
  • Financial Accounting & Reporting
  • Managerial & Cost Accounting
  • Corporate Finance
  • Financial Markets & Instruments
  • Financial Analysis & Planning
Healthcare Management
  • Introduction to Healthcare Systems & Services
  • Healthcare Administration & Operations
  • Healthcare Policies, Ethics & Legal Framework
  • Healthcare Marketing & Patient Relationship Management
  • Healthcare Finance & Budgeting
Data Analytics & AI
  • Introduction to Data Science and AI in Business
  • Business Intelligence and Data Visualization
  • Data Governance, Ethics, and AI Regulation
  • Predictive Analytics and Machine Learning for Managers
  • Applied AI Projects in Business Domains


Capstone

  • Research project



Admissions & application


Course duration 36 months
Eligibility criteria
  • Successful completion with a minimum “B” average in four academic final year high school modules, including English.
  • (see below for details).
Language proficiency requirement
Credits 120
Degree awarded Royal Roads University, Canada