Bachelor of Business Administration in Innovation and Sustainability

Degree Awarded

Royal Roads University (RRU), Canada

Bachelor of Business Administration

Degree Awarded

Royal Roads University (RRU), Canada

About this course

LAUNCH INTAKE

October 2025

About this course

NEXT INTAKE

October 2025



Course description


The BBA provides a strong foundation in business, equipping you with the skills to navigate complex environmental and social challenges in the global economy. Through core modules, electives, and a final capstone, you’ll gain expertise in marketing, operations, finance, accounting, and human resource management. Enhance your global perspective with opportunities for international exchange or hands-on internships, preparing you for a purpose-driven career in business and sustainability.

Core skills include:

  • Communication
  • Critical thinking
  • Problem solving
  • Teamwork
  • Leadership

Why complete your BBA?

This course goes beyond traditional business education. You’ll master essential business skills while exploring innovative solutions to contemporary sustainability challenges. With opportunities for global experiences and real-world internships, you’ll graduate with the knowledge, adaptability, and international perspective to thrive in a rapidly evolving job market.

Career opportunities for BBA graduates

Graduates of the BBA will have a comprehensive understanding of the fundamental skills for success in today’s business and management environment with a focus on innovation and sustainability. You’ll also gain knowledge and practice in information technology, digital transformation and artificial intelligence, equipping you to work in many different fields, whether at a start-up, a small to mid-size organization or a multinational corporation.

Graduate with the tools to make informed decisions, manage change, and create real impact in one of five Areas of Focus:

  • International Business
  • Digital Marketing
  • Accounting & Finance
  • Healthcare Management
  • Data Analytics & AI



Modules


Year 1 Term 1 Term 2 Term 3
Academic Writing Communication 1 Global Business
Principles of Economics Project Management 1 Information systems
Intro to Business Administration Collective Leadership Fundamentals of HR
Accounting Sustainability Business Ethics
Intro to Marketing Introduction to Statistics Introduction to Finance
Year 2 Term 4 Term 5 Term 6
Sustainable Marketing Area of Focus (Elective Block) or International Exchange Experience Operations Management
Communications 2 System Thinking
Business Law Creativity & Innovation
Business Strategy Climate Change & Business
Managerial Accounting Consumer Behaviour
Year 3 Term 7 Term 8
SDGs & Business Social Entrepreneurship Leading Organizations Capstone (9 credits)
Design Thinking
Sustainability Accounting
Entrepreneurship
Global Business



Year 1 Term 1
Academic Writing
Principles of Economics
Intro to Business Administration
Accounting
Intro to Marketing
Term 2
Communication 1
Project Management 1
Collective Leadership
Sustainability
Introduction to Statistics
Term 3
Global Business
Information Systems
Fundamentals of HR
Business Ethics
Introduction to Finance
Year 2 Term 4
Sustainable Marketing
Communications 2
Business Law
Business Strategy
Managerial Accounting
Term 5
Area of Focus (Elective Block) or International Exchange Experience
Term 6
Operations Management
System Thinking
Creativity & Innovation
Climate Change & Business
Consumer Behaviour
Year 3 Term 7
SDGs & Business
Design Thinking
Sustainability Accounting
Entrepreneurship
Global Business
Term 8
Social Entrepreneurship Leading Organizations Capstone (9 credits)

Areas of Focus (Elective Block)

 
International Business
  • Foundations of International Business
  • Cross-Cultural Management
  • International Trade and Logistics
  • Global Business Environment and Strategy
Digital Marketing
  • Principles of Digital Marketing
  • Search Engine Optimization (SEO) & Content Strategy
  • Social Media Marketing & Influencer Engagement
  • Email Marketing & CRM Tools
  • Digital Marketing Analytics & Campaign Planning
Accounting & Finance
  • Financial Accounting & Reporting
  • Managerial & Cost Accounting
  • Corporate Finance
  • Financial Markets & Instruments
  • Financial Analysis & Planning
Healthcare Management
  • Introduction to Healthcare Systems & Services
  • Healthcare Administration & Operations
  • Healthcare Policies, Ethics & Legal Framework
  • Healthcare Marketing & Patient Relationship Management
  • Healthcare Finance & Budgeting


Capstone

  • Research project



Admissions & application


Course duration 36 months
Eligibility criteria
  • Successful completion with minimum “B” average in four academic final year high school modules including English.
Language proficiency requirement
Credits 120
Degree awarded Royal Roads University, Canada

You’re a professional seeking a leadership role, or someone wishing to expand your expertise in strategic management and global business innovation. This MBA is tailored to empower professionals like you in a range of industries.